The famous star Jay Chou will represent for Skyworth

On April 8, Skyworth group held a press conference in Shenzhen. The same day, Skyworth signed the contract with the famous star Jay Chou to be the image spokesman for Skyworth TVs mainland China in the next three years. It is the first time Jay represents for a homemade TV brand so both Medias and societies are interested. At 4 p.m. Jay showed up in the conference and sang for all the honored guests. After that, Jay took a picture with the top management team of Skyworth and some excellent distributors. He said to the reporters:“ Just like me, the products of Skyworth are cool outside and excellent inside. ”

The slogan of the ads Jay would represent for Skyworth is ‘Cool outside, excellent inside’. Jay’s supreme position in the Chinese music field and his international influence match the brand orientation of Skyworth which is passional, healthy, fashionable and international.   

Jay wrote his songs on the basis of Chinese culture while mixed with pop elements. Skyworth chose Jay to be the representative because they value his persistence of Chinese culture and his spirit of innovation. This is exactly the enterprise spirit of Skyworth: Always adhere to independent innovation and fight for No. 1 in TV industry. Besides, Jay is not only a talented musician but also is a good actor and director. It fits the fact that Skyworth TVs are excellent in multiple media entertainment.

Skyworth is the first international consumer durable brand Jay represents for. It is possible Skyworth will collect Jay’s albums to Coocaa Kara OK TVs. So the users of Coocaa TVs would be able to enjoy Jay’s songs at home. There are almost 20 million users of Coocaa TVs now and the number is still growing.

In the past few years, Skyworth did a great job in domestic China. Skyworth covers most of the domestic market and is one of the best TV brands in China. But the customers are not quite aware of it. So it is very necessary for Skyworth to promote the brand with Jay.
  

Back