Skyworth “AIO Strategy” covers 150 cities

After Skyworth launched the world’s first built-in embedded single chip Coocaa AIO TV, The Administrations of Radio, Film and Television (ARFT) in many areas were impressed by the excellent sales status of those AIO TVs in the past two months. They present the intention of cooperation with Skyworth one after another. Recently, Skyworth promoted “AIO Strategy” in most key cities in China. Skyworth has already got the licenses and permissions of ARFT in 90 cities and has signed the joint sales agreements. It plans to sign the contract with 60 more cities this year. In the 113 cities which has finished digital signal transition Skyworth has signed contracts with 79.6% of those cities. What’s more, Skyworth has formally put forward the target to sell one million AIO TVs in financial year 2010 which started from April 1^st, 2010.

The engineer from Skyworth introduced that Skyworth Coocaa HD AIO built in single chip which requires no set top box. The users could watch various TV shows including HD channels with only one signal cable and one remote controller. It is the unique TV which could customize different software according to the characteristics of different ARFT. The simply designed Coocaa HD AIO TV is not only easy to handle, but also could simplify all kinds of signal sources to decode them effectively and to guarantee the local users could watch stable HD channels. Skyworth did well in the market by its “Make It Simple Strategy”. According to the statistics made by AVC, the sales volume of TV increased 50% thanks to the World Cup. Coocaa HD AIO TV is also favorable for the football fans. Skyworth specially promoted E80RA and K06RA Coocaa HD AIO series which covered from 32” to 55” LED backlit LCD TVs to meet the football fans’ requirements. Skyworth also set up special show room for HD AIO TVs. Many football fans prefer to purchase an HD AIO TV to watch the World Cup. Skyworth HD AIO series are the best sellers in Wuhan city and Changsha city. The supply even falls short of demand sometimes.

Other than the other TVs, AIO TV has its special requirements in researching, manufacturing, sales, logistics, business negotiation and after service. Skyworth integrated its sources to build the first HD AIO supply chain in China. The cooperation with the ARFT in many cities also helped the promotion of AIO TV.

Mr. Cheng Lufeng, Director of Skyworth Digital AIO Business Center, said to the reporter:” HD AIO TV is the tendency of future. To promote and popularize AIO TV is the best opportunity for us to cooperate with operators, to build the absolute differentiation technical standards for Skyworth AIO TV.” HD AIO TV was born against the background of the integration of 3C. The relationship between manufacturers and the operators is very important. It is understood that Skyworth has strong power in this field because the subsidiary company of Skyworth Group, Skyworth Digital Co., Ltd. which produces set top box, is the No. 1 in its industry and has built steady cooperation relationship with ARFT in many cities. The high qualified products and services are highly appreciated by the operators so it’s kind of convenient for Skyworth to negotiate with those operators.

Skyworth is the first manufacturer used joint promotion model with ARFT operators. From the operation status in Wuhan, Nanchang, Changsha, Fuzhou and Hefei, it is obvious this model is available because the Skyworth AIO TV has covered max. 30% of market share in the above mentioned cities. Both sides win from the cooperation. Till now, the sales volume of Skyworth HD AIO has reached to almost 15 million US dollars.

Now, Skyworth spent more efforts on promoting HD AIO TV in Changsha, Nanchang, Xiamen and Zhuhai by setting up special showing room for AIO TV, promoting with business hall of ARFT and community interaction. The Managing Executive Vice President of Skyworth Marketing Headquarter, Mr. Liu Yaoping, said:” Skyworth ‘AIO Strategy’ will be extended to the whole country. This will be the biggest AIO promotion in TV industry. HD digital time is not far away from us.”

It is understood Skyworth is the only TV manufacturer which has signed strategic cooperation contract with the biggest three IPTV operators in China -- CCTV, BesTV and Huashu Media. Those internet content providers prepare to supply more and more HD sources. The prospect of HD AIO TV is very promising.

ARFT- Administration of Radio, Film and Television

Back