First Flagship Store of Skyworth was Opened in Shanghai

Experience the Fashionable Entertainment

Recently, the first flagship store of Skyworth was opened in Huaihai Middle Road in Shanghai. Hundreds of high-end products attracted many consumers and TV fans’ attraction. People in Shanghai are always standing in front of the tide current, still they were shocked by Skyworth products and can not help signing: “Skyworth products rock”. Skyworth is the first TV brand which promote experimental marketing service mode for high-end products in TV industry.

In order to make the consumers know more about Skyworth products, the flagship store exhibited hundreds of the latest and most fashionable products including Coocaa LED, IPTV, 3D TV, HD AIO TV, Coco Chatting TV, electric tutor etc. Besides television, Skyworth also exhibited its high-end products like digital products, videophone, automotive electronics, LCD touch screen products, screen wall and LED light etc. The flagship store used experimental and consultative marketing mode. The consumers could experience those products with experts’ consultant. The audiences experienced HD movies and theater level sound at site. They took their children to enjoy the Coocaa school and play some healthy games.

Original Experience, Make the Fashion more Unique

Walking into the Skyworth flagship store, the consumers will be surrounded by the elegant black background. On the television wall, Skyworth TVs are well arranged. The magic LCD screen wall covered one whole wall. All the products and spare parts are fully opened to the consumers. People could experience those high tech products unreservedly.

The biggest difference between Skyworth flagship store and its sales shop is there’s no promotion guide, no crowded people, the exhibited products are all high-end products and the flagship store emphasis on letting the audience experience the high tech life brought by Skyworth and to enjoy the “Wonderful Life”.

The reporter found some consumers tried the Coocaa Kara OK function. One young man was surfing Coocaa net, the tremendous HD movies make him can not decide which one to choose. A whole family gathered around one electric tutor to enjoy the Coocaa School. One couple was experiencing the video chat on coco chatting TV. The most impressive product must the Skyworth 3D home theater. The 3D television rebroadcasted the World Cup, the beads of sweat and the flying football look like they were flying out of the screen, the audiences can’t help retreat to dodge the ball.

Intimate Consultative, Experimental Marketing Service

The principal of Skyworth flagship store said:” People used to go to parks or go shopping on weekend. Now they can change their habit to visit Skyworth flagship store. You’ll be able to feel the latest and most fashionable televisions in Skyworth flagship store”.

The reporter found the consultant was asking the customer:” How is the size of your living room and how far is it between your sofa and television? ” It turned out she was picking the most suitable television for this consumer. The reporter found the consultants only introduce the specification and functions to the audiences without persuading them to purchase one so the audiences could operate those functions like at home. While they need some information the consultant would show up in time. All the consultants are well trained to provide exact assistance to the consumers. The consumers could learn the specifications and functions of those products and pick one of their own by this customized consultative and experimental marketing service.

Advanced Technology. Skyworth take you to experience the high tech

According to the introduction given by the principal of Skyworth flagship store, the exhibited high-end products are all classic work in television industry. He said: “As a leading enterprise in TV industry, Skyworth has continuous ranked No.1 in China market share for 7 years. Skyworth always lead the trend of TV industry and promoted the development of TV industry. Skyworth flagship store will provide more service for governmental procurement and group purchase etc. The most important is Skyworth flagship store showed the technical advantages of Skyworth.”

The Vice Brand Director of Skyworth said Shanghai is the biggest city of economy and fashion in China while Huaihai Middle road has its own taste and style after hundreds of years’ accumulation. Skyworth Shanghai flagship store will be the source for Skyworth to promote its high-end products. In future more high-end products will be shown in flagship store. Skyworth plans to set more flagship stores in central cities hoping to exhibit the latest research achievements to its consumers.

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